01 / AWARENESS
beneath the surface
The things we accept out of habit.
Wearable critical thinking.
it looked obvious.
that was the problem.
Frog Theory, from Dan Polaris, pokes fun at the things we're only sure of because everyone else is. Same frog every time, in four series.
The four series
T-shirts & posters, risograph style02 / EQUALITY
same pond.
same rain.
We all live in the same pond, and no frog matters more than any other.
03 / FREEDOM
born to jump
Freedom, and the nerve it takes to say no or start again.
04 / LOVE & CARE
ribbit softly,
love loudly
The softest of the four.
read the source, not the headline
For centuries people believed frogs were born from mud and rain: every time it rained, frogs appeared in the fields. It looked obvious, and it was wrong. Frog Theory takes its name from that mistake. The designs go after its modern versions, the ones we fall for every day.
Where the name comes from ↗